Our two-day workshop is designed to provide participants with not only theoretical knowledge, but more importantly practical skills in using Artificial Intelligence (AI) to improve marketing strategies. This program is engaging and practical, focusing on value proposition creation, content generation and business promotion. Attendees will learn the methodology for analyzing marketing tasks suitable for AI, and practical applications of generative AI in marketing. The workshop also includes the use of task ontology to explain the potential of ChatGPT in marketing campaigns. Our goal is to help you understand and effectively leverage the potential of AI in your marketing activities. This workshop is crucial for anyone who wants to effectively use the latest technology in marketing.
Target Audience:
- Marketing Professionals: Interested in uncovering the potential of AI and its application in marketing.
- Managers and business owners: Looking for ways to increase the effectiveness and reach of their marketing campaigns.
- AI enthusiasts: Wanting to learn more about how these technologies can be used to optimize marketing processes.
Course Objectives:
The goal of this workshop is to equip participants with a solid foundation in AI, introduce them to the latest trends and technologies, and demonstrate practical applications to improve marketing strategies. Through hands-on exercises and group discussions, participants will:
- Understand the practical application of AI and its integration into marketing strategies.
- Increase the effectiveness and efficiency of marketing campaigns.
- Discover innovative approaches to creating value propositions and promoting business.
What You'll Take Away:
- Deeper Understanding of AI: Gain a deep understanding of AI and its capabilities in marketing.
- Practical Skills: Learn how to effectively use AI tools and technologies in your marketing campaigns.
- Open the door to new possibilities and ways to improve your marketing strategies and campaigns.
Curriculum:
Day 1:
- Introduction to Generative AI and Possibilities in Marketing.
- An overview of generative AI and its use in marketing.
- Presentation of research and case studies on how AI is transforming marketing strategies.
- Discussion of key areas where AI can add the most value.
- Brainstorming and idea generation based on the presented cases.
- Task Ontologies and Typical Marketing Challenges
- Introduction to task ontology and explanation of the potential of ChatGPT.
- Identification of typical marketing tasks that take the most time.
- Analysis of how generative AI can simplify or streamline these tasks.
- Practical examples of applying AI to specific marketing tasks.
- Advanced Use Cases for AI in Marketing
- Detailed analysis of advanced AI use cases such as personalized marketing campaigns.
- Automating customer support and interactions, predictive analytics, and campaign targeting.
- Data analysis and extracting information from markets.
- Case Studies and Discussions
- Presentation of case studies of successful AI implementations in marketing.
- Discussion of ideas and inspirations from case studies.
- Group activities focused on applying the lessons learned to your own marketing strategies.
Day 2:
- Brainstorming and Creativity in Marketing
- Using AI to support brainstorming in marketing.
- Generating new ideas and creative solutions using AI.
- Group discussions and idea sharing among participants.
- Creating Value Propositions Using AI
- Overview of the methodology for creating value propositions.
- How AI can support the creative process in creating value propositions.
- Hands-on exercises for creating value propositions using AI tools.
- Business Promotion and Content Generation
- Creating content for marketing campaigns.
- Optimizing campaigns using AI to increase reach and effectiveness.
- Hands-on exercises on content generation and promotion.
- Creating Custom GPT Models for Marketing
- Creating and customizing custom GPT models for marketing needs.
- Integrating specific knowledge into the model for better campaign targeting.
- Testing and iterating models to optimize their performance.
- Conclusion and Evaluation
- Summary of key insights and knowledge gained.
- Explore further learning opportunities in AI in marketing.
- Create action plans for implementing AI in your marketing strategies.
Technical Requirements:
- Laptop with internet connection
Participant Requirements:
- Just a willingness to learn something new
- No or minimal knowledge of using AI
This workshop is designed to be not only informative, but also interactive and actionable. It will enable you to understand the potential of AI and effectively integrate it into your marketing activities, leading to increased productivity and innovation in your marketing strategies. We look forward to your participation and believe you will find our workshop beneficial.
